Now we can literally custom-create artists using elements proven to work, greatly increasing the odds of success.Įven if we can get to 2% success rate then we’ve doubled the industry standard. It requires spending time scouring the internet, traveling to shows, flying to meetings, expending resources all in search of the magic combination of qualities that just might translate into a superstar act.Įven with all the money labels devote to finding talent, the success rate is a pitiful 1%. The old model of finding talent is inefficient and unreliable. Now we can literally custom-create artists using elements proven to work, greatly increasing the odds of success.” “Even with all the money labels devote to finding talent, the success rate is a pitiful 1%. He was created using thousands of data points compiled from video games and social media. Our first character is FN Meka, an AI driven robot rapper. Here, Anthony Martini, co-founder of Factory New, tells MBW below about the concept behind his new label, its virtual artists and the company’s future goals… How did FN Meka come to be?įactory New is a media company focused solely on virtual and digital talent, there will be no human artists on our roster. So what if Taylor wasn’t an artist, but an avatar? Basically a corporately-owned video game character.” “You look at Scooter Braun and Taylor Swift bringing that to the surface if Taylor wasn’t doing that, no-one would know about that situation and no-one would care. “The virtual likeness of an artist it doesn’t get old, it doesn’t get angry, it doesn’t argue with you. We noted that Roy LaManna, CEO of digital distribution and services company Vydia – which has worked with Kanye West, Akon, Post Malone and Lil Pump and now, Factory New – prophetically commented on this very topic in an interview with MBW last summer. MBW explored the link between developments in AI, virtual artists and the rising value of songs in a widely-shared analysis last month, in which we asked if we’re currently witnessing “ the death of the artist”. Martini’s partner at Factory New, Brandon Le, has designed some of the most popular video game ‘skins’ on the market. (These days, in addition to his work at Factory New, he’s the CEO of online royalty-selling platform, Royalty Exchange.) Martini, the founder of Commission Records, has experience of traditional artist development, having signed and/or worked with artists like Tyga, Lil Dicky and Madeintyo during his career. “It’s probably the first time in history that an artist is dropping an NFT before releasing actual music but these are the types of rule-breaking models we’re embracing,” adds Martini, commenting on the Lil Bitcoin release. The label recently launched crypto-rapper Lil Bitcoin‘s debut single I Love Bitcoin on March 26 as a ‘1 of 1 NFT’, while FN Meka sold a piece of digital artwork – ‘a super toilet’ – as an NFT, for $6,500. How many of them are just vessels for commercial endeavors?” “Think about the biggest stars in the world. In addition to using Artificial Intelligence to make the music released by its artists, Factory New uses Augmented Reality to create the content for TikTok and and decentralized finance models to sell digital goods. If fans only ever see their favorite artists on screens anyway, Martini questions, then what difference does it make if those artists are real people or avatars?
0 kommentar(er)
